Newsletter - April 2016
SfK Newsletter Vol. 2016-4 April 11, 2016 View this email in your browser "For God was pleased to have all his fullness dwell in him, and through him to reconcile to himself all things, whether things on earth or things in heaven, by making peace through his blood, shed on the cross." (Colossians 1:19-20) 5 P's of Missional Business People often talk about the 4 P's of Marketing Mix: price, product, promotion, and place. However, in the service industry, these 4 P's are expanded into 7 with the addition of people, process, and physical environment into the mix. A missional business is unique, however, in that it serves a different purpose. For this reason, an effective missional business adopts a basic 5 P Model with two additional Ps we can take into account. 1. It starts with the PURPOSE . What is a missional business for? What impact does a missional business aim to produce? It should be at the center o...